Siva
Vaidhyanathan argues that although the Google service is easy and convenient,
there are a considerable amount of disadvantages for the Web users. Google affects users habits, opinions,
and judgment because of the way the information is presented and ranked on the
site (p. 2). It also affects the
use and distribution of users personal information. “Google makes its money by
using our profiles to present us with advertisements keyed to words we search”
(p. 83). Our personal information
is then targeted back at us through advertisements so they can promote items to
users most likely to buy. This means that our information is being spread to
others (including businesses) without our immediate consent. Unfortunately this could open
potentially shameful information or pictures. Information that we did not even consent to may be shown to
the public, our parents, friends, or teachers. It is through the Internets spreadability and the ease of
finding things through Google that creates a feeding ground for
information. Take the site People of Walmart for instance.
Individuals
who are shopping at Walmart are taking photos of other people there and posting
them online. The pictures are
bizarre and what most people would consider, humorous. They are usually depictions of what
people wear or of abnormal behavior.
Most often it appears the individuals shopping do not know people are
taking their photo. Already we
have a break in privacy because people have no say where this photo will go. The pictures taken can either be
distributed to Google specifically, or to any other website. At the site listed above, there is a
submission tab to upload such photos to the Internet.
As
Siva Vaidhyanathan states, this is an infridgement of privacy because the individual has no
control over information shared or their reputation of self (p. 93). Also, because the Internet is such a
vast source, anyone can identify someone they know, especially because their
faces are not even blurred out. These
shameful images can change what the person’s parents, employers, or friends
think. The five major privacy
interfaces begin to take a much larger role because survellience of that photo
increases. In addition because
information is constantly being spread to different sites, the removal process
of a photo can because quite daunting.
This may result in embarrassing photos continuing to circulate the Web
and be seen by all. Sadly, with “Walmart
victims,” they may not even be aware they are on the Internet until someone they
know stumbles upon it. If you ask
me, that is the scariest part.